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10 Ways to improve your e-marketing
1. Know your e-stuff - Web 2.0
2. 'Pull' and 'Push' e-marketing techniques
3. Create a link with customer homepages
4. Think it through
5. Creative interaction with your customers
6. Make it immediate
7. Their needs, not yours
8. Involve your existing sales team
9. Get the investment, and internal commitment
10. Evaluate its effect
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