10 Ways to improve your focus in communications planning
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Date Published: 01 Nov 2005
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10 Ways to improve your focus in communications planning
1. Know who you are reaching
2. Know your audience needs
3. Know and live the brand
4. More cost effective analysis
5. Talk the talk
6. Walk the walk
7. Frame the picture... out it into context
8. Assess the investment required
9. Get the right strategic mix
10. Set the standard
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10 Ways to improve your focus in communications planning
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