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10 Ways to influence the market
1. Determine who is your actual customer
2. Educate the patient
3. Explore the available channels of information
4. Find new forums for your message
5. Think like a clinician
6. Leverage message mapping to your advantage
7. Build up a profile of your drug
8. Prepare the market
9. Develop key opinion leaders
10. Realise that clinicians are also advocates
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