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7 Ways to influence your audience
1. Know where you are in their minds
2. Set out to persuade the sceptics
3. Understand their prejudices
4. Be clear, be different
5. Use one soundbite, with layered support
6. You have to sell to your reps first
7. Run a consistent campaign, but keep it fresh
2. Set out to persuade the sceptics
3. Understand their prejudices
4. Be clear, be different
5. Use one soundbite, with layered support
6. You have to sell to your reps first
7. Run a consistent campaign, but keep it fresh
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