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    • IMS Report on Searching for global launch excellence: harsher world, new priorities
    • IMS Report on Pharmerging shake-up: The new imperatives in a redefined world
    • IMS Report on Major reinvention: a requirement for success
    • IMS Report on UK parallel trade – unparalleled change
    • IMS Report on Pharmerging markets – opportunities for growth and change
    • IMS Report on Market access: a localised approach
    • IMS Report on Incentive compensation: a three-step process to sales force success
    • IMS Report on Winning franchise strategies
    • IMS Report on Maximising the impact of promotional resource
    • IMS Report on Stakeholder influence mapping in secondary care
    • IMS Report on Finding the route to high-value customers in the competitive hospital environment
    • IMS Report on Marketing - art or science?
    • IMS Report on Bridging the gap between approval and access in UK oncology practice
    • IMS Report on Managing sales force change with simulation
    • IMS Report on Rethinking sales strategies
    • IMS Report on Economics, expenditures and evaluations
    • IMS Report on Effective management of the promotional mix
    • IMS Report on Driving the brand journey with anonymised patient level data
    • IMS Report on Excelling in brand performance
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IMS Reports

IMS Report on Searching for global launch excellence: harsher world, new priorities

Date Published: 07 Jul 2010

The environment for launching new pharmaceutical products has become tougher, riskier and far less certain – with new complexities undermining performance and the challenges of old intensified

IMS Report on Pharmerging shake-up: The new imperatives in a redefined world

Date Published: 01 Apr 2010

The rapid growth rate of 'pharmerging markets', has increased the need for action and informed direction to ensure long-term success

IMS Report on Major reinvention: a requirement for success

Date Published: 01 Sep 2009

In the first half of this two-part supplement, Frank Wartenberg and David Ziedman explain why the time has come for pharma to adopt new commercial models if it is to succeed in a vastly changed environment

IMS Report on UK parallel trade – unparalleled change

Date Published: 01 Dec 2008

Carol Alexandre and Nigel Seear at IMS Health discuss the challenges posed by recent developments in parallel trade to patients and the pharmaceutical industry

IMS Report on Pharmerging markets – opportunities for growth and change

Date Published: 01 Nov 2008

The enormous opportunities that exist in the pharmerging markets will be realised only if the business acumen of Western pharma companies is partnered with in-depth knowledge of local customs and conventions

IMS Report on Market access: a localised approach

Date Published: 01 Nov 2008

Jonathan Carney and Helen Parfitt at IMS Health discuss new sales and marketing strategies to help you understand the complexities in today's environment…

IMS Report on Incentive compensation: a three-step process to sales force success

Date Published: 01 Sep 2008

Management has long neglected incentive compensation, yet such schemes can help guide reps to the right customers, product and markets. When did you last review your incentive plan?

IMS Report on Winning franchise strategies

Date Published: 01 May 2008

A excellent guide to building a successful franchise. Whether you are new to the franchise model or wishing to update your knowledge, IMS have produced this detailed and practical account of the process involved so that you can increase brand presence and competitiveness.

IMS Report on Maximising the impact of promotional resource

Date Published: 01 May 2008

The importance of an evidence-based approach to the planning stages of promotional activity in order to ensure highest possible RoI.

IMS Report on Stakeholder influence mapping in secondary care

Date Published: 01 Mar 2008

In an increasingly competitive environment, it is increasingly important to measure the value of influence mapping in generating an integrated view of prescribing and non-prescribing entities within a secondary care unit and their influence on each other.

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