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IMS Report on Driving the brand journey with anonymised patient level data
FREE DOWNLOAD Date Published: 01 May 2007 Download size: 0.4MB
IMS Report on Driving the brand journey with anonymised patient level data
Declining R&D productivity and a tougher healthcare environment have made the search for 'blockbuster' brands more challenging than ever. Informed and successful development and marketing decisions require a deeper understanding of patient/ doctor interactions, stakeholder needs and incentives based on real world dynamics. Chris Thomson and Kate Perry explain why anonymised, longitudinal patient level data can be pharma’s key to the insights that count…
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IMS Report on Driving the brand journey with anonymised patient level data
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