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IMS Report on Effective management of the promotional mix
FREE DOWNLOAD Date Published: 01 Jul 2006 Download size: 1.4MB
- How promotional management analysis is changing.
- How to avoid the trap of responding to market conditions with too fragmented a promotional plan.
- The key steps in producing test and control methodologies.
- The econometric model – how it can provide clear, analytical answers from more complex data.
Plus: Valuable, practical insights by way of medical case studies on: applying test and control analysis for an e-detailing campaign; and on econometric evaluation across the promotional mix.
DOWNLOAD THIS FREE GUIDE
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