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IMS Report on Maximising the impact of promotional resource
FREE DOWNLOAD Date Published: 01 May 2008 Download size: 0.4MB
- The application of robust analytical methods – especially for market entry
- The effect of cost constraints on drivers for market share and how to address this decline
- How to harness the discipline of rigorous forecasting methodologies, using regression-based models and response curves
- How to establish if different brand messages could improve perception of your product and prescribing behaviour?
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