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IMS Report on Rethinking sales strategies
FREE DOWNLOAD Date Published: 01 Dec 2006 Download size: 0.3MB
- Restructuring the sales model: new corporate and brand strategies
- Define the planning period – balance the need for stability and environmental change
- Accept and address the different challenges posed by primary and secondary care
- Profiling, segmentation and targeting: Identify and understand customer types
- Developing a comprehensive call plan.
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