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Practical Guide Bundles
Practical Guide Bundle - Public Relations and PR Consultancies
Date Published: 01 Sep 2008
Want to know more about healthcare PR? What it is, when do you need it, and how you should pick your consultancy? All of these questions and more are answered in these two comprehensive guides.
Practical Guide Bundle - Medical Education and Patient Concordance
Date Published: 01 Apr 2008
Both medical education and patient concordance are hot topics in pharma. Understand the scope of med ed's influence, the benefits and its growing demand. Likewise, tune in to the value of patient concordance across a brand’s life cycle. Are your patients getting the support they need?
Practical Guide Bundle - Advertising & Branding and Advertising Agencies
Date Published: 08 May 2006
When working within the ABPI code how do ads sell and what does it take for them to be effective? And, if advertising is the route for your brand, how do you select your advertising agency? The leading players in the industry point you in the right direction.
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