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Practical Guides
Practical Guide to Public Relations
Date Published: 01 Sep 2008
A comprehensive guide to how PR fits within the marketing mix from creating a solid strategy, the shift to sociability and coping in a crisis.
Practical Guide to Ad Agencies
Date Published: 17 Jun 2008
Choosing an agency and maintaining the relationship takes research, time and planning. Four industry professionals take you through the process step by step.
Practical Guide to Patient Concordance
Date Published: 01 Apr 2008
A look at the hot topic of patient concordance, how pharma can change provider/patient attitudes and behaviours, and why it’s so important for you to factor in concordance activities.
Practical Guide to Medical Education
Date Published: 01 Feb 2008
Four industry experts offer tips on good publication practice, non-promotional activities and CME, managing KOL relationships and patient education.
Practical Guide to Advertising and Branding
Date Published: 01 Dec 2007
Five industry experts describe how to build a strong, marketable brand, how to define its campaignable messages, and how to assess if their impact will work.
Practical Guide to OTC Marketing
Date Published: 01 Nov 2007
Find out why this market is one of the most interesting and challenging for healthcare marketers. Five experts discuss the development of an appropriate ad campaign, the power of PR, working within the PAGB Code and the importance of timing.
Practical Guide to PR Consultancies
Date Published: 01 Oct 2007
Essential reading for those coming into pharma marketing, this gives a good understanding of what makes for a successful relationship with a PR consultancy.
Practical Guide to Business Intelligence
Date Published: 01 Sep 2007
A detailed, informative look at the role of business intelligence as the precursor to a SMART marketing strategy, and how to use it post-launch to track and evaluate your brand’ performance.
Practical Guide to Contract Sales
Date Published: 01 Aug 2007
If you are interested in outsourcing, this guide will help you to assess which team is the best fit for you, when to recruit and how to develop a long-term relationship.
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