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Innovative Thinkers
Innovative Thinkers in market access
Date Published: 01 Mar 2009
Six thought leaders in market access explore what is meant by the
term, how pharma can best approach it and what opportunities it
presents for the industry and its brands.
Innovative Thinkers in business intelligence
Date Published: 01 Dec 2008
Radical changes in the health service and the prospect of an NHS Constitution mean it has never been more crucial for marketers to get the right answers to the right questions at the right time.
Innovative Thinkers in medical education
Date Published: 01 Sep 2008
Medical education has a major role to play in helping pharma secure
successful market access strategies and facilitate better relationships
between pharma and its customers by encouraging the application of
evidence-based practices.
Innovative Thinkers in healthcare advertising
Date Published: 01 Jul 2008
The rise of the empowered patient is placing greater demands on healthcare advertising and pharma companies, forcing both to better understand emotional drivers in prescribing decisions and the way patients bond with product brands.
Innovative Thinkers in healthcare PR
Date Published: 01 Apr 2008
In this the first in the Innovative Thinkers series, a collection of the foremost practitioners in healthcare PR identify the issues and challenges faced by pharma as it strives to attain greater openness with physicians and patients in an attempt to establish true, two-way dialogue.
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