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ZS Report - Delivering on segmentation's promise
FREE DOWNLOAD Date Published: 01 May 2010 Download size: 252kb
Long recognised as valuable, customer segmentation is commonly viewed by many organisations as the 'key' to winning sales efficiently and effectively. Yet despite the history and ubiquity of the concept of customer segmentation, organisations frequently fail to capture the factors differentiating customers, or translate knowledge into action that delivers on the promise of segmentation. This article outlines four guiding principles that will help sales and marketing teams develop and deploy customer segmentation successfully...
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