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Otsuka’s Alzheimer’s agitation drug hits the mark

Otsuka Pharma logoDrug addresses one of the most challenging symptoms in dementia care

Setback for Vertex’s cystic fibrosis challenger Proteostasis

ProteostasisUnlikely to match market leader's triple therapy

Bluebird plays down report of EU gene therapy approval

Bluebird BioCharity says Zynteglo (LentiGlobin) has already achieved a conditional marketing authorisation

Aimmune preps EU filing for peanut allergy immunotherapy

AimmuneCompany set to be first to market

The Communiqué Awards: what are judges looking for?

Judges in the Communiqué Awards reveal how to bring creativity and strategic thinking together

Q&A: Nicola Walsby

Gemma Jones interviews Syneos Health's Managing Director PR UK

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Where next in Alzheimer’s disease R&D?

How past failures and emerging biology are reshaping drug development

Genomics integration: can the NHS rise to the challenge?

Experts gather to discuss the UK’s genomic landscape

Going digital

Medical devices, Medicine 2.0 and beyond

McCann Health bolsters European leadership team

New hires will deepen the agency’s capabilities in the healthcare market

Hidden health system costs: false positives and negatives

Decision theory sheds light on the things we don’t often pay attention to in healthcare

New faces at 11 London, ramarketing and MSL

Latest movers in healthcare comms

Unlocking the potential of science and technology in the UK

Greater collaboration is vital in post-Brexit UK, says Alderley Park leader

Quick Change

What bird feathers can teach us about adapting to the market

darwins medicine

Three questions that should anchor your brand strategy

Ensuring the organisation is focused on pursuing the most attractive commercial opportunities


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W2O Group

W2O Group is an integrated marketing agency with expertise in brand and digital strategy, creative development and communications services. We...

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