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Biogen and Envisagenics to advance RNA splicing research for CNS diseases

Biogen Idec buildingEnvisagenics’ SpliceCore platform can be used to identify, test and validate RNA splicing errors at scale

New trial data for Keytruda in triple-negative breast cancer

merck-keytruda-pembrolizumab-melanomaKeytruda plus chemotherapy showed significant and meaningful improvement

NICE recommends Keytruda for colorectal cancer patients with rare mutations

NICE (National for Health and Clinical Excellence)Approximately 450 patients in England will now become eligible for this treatment on the NHS

Developers of COVID-19 vaccines and therapeutics highlight continued need for treatments

CoronavirusContinued need for vaccines/treatments 'likely' as world moves into the next phase of the pandemic

Amar Urhekar

Q&A: Amar Urhekar

PME interviews Ashfield Health's Global President

Italys digital therapeutics

Italy accelerates the path towards digital therapeutics implementation

PME talks to Roberto Ascione, Gualberto Gussoni and Giuseppe Recchia about the advancement of digital therapeutics in Italy

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Avoiding A Series of Unfortunate Events: launch lessons from lockdown

Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story

PME-MAY21-Cover

Making social sexy

By Amy Johnson

IMG_8296.JPG

VMLY&Rx launches new payer agency in the US

VMLY&Rx Payer will be helmed by healthcare comms industry veteran HeeSun Yu

HeeSun Yu

Clark Health promotes Siân Hurst to managing director role

Hurst initially joined the agency with over 20 years of experience in healthcare communications

Sian Hurst

Novartis and smartpatient launch app experience for wet AMD patients

Wet AMD is the leading cause of severe vision loss and legal blindness in people over the age of 65

MyTherapy app

The impact of cancer on mental health during COVID-19

by Hubert Bland, Executive Medical Director, Bristol Myers Squibb UK and Ireland

Hubert Bland

Pharma marketers' blog: How to be a patient-centric pharma marketer?

Understanding that patients are a person first and a patient second

Patient centric pharma marketer

Creating communication magic, without tricks

Successful healthcare communications need to bring their audience on the journey as a willing and cognisant partner

magic trick

COVID-19 Updates and Daily News

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Hamell

Hamell is a full-service agency with a clear focus on delivering evidence-based, sustained behaviour change. So, whether you are looking...

Latest intelligence

How innovating study sites can improve patient recruitment efficiency
There are so many ways that clinical trials have innovated over the last few years. There is now a larger focus on making trials more patient-centric, more virtualised, and more...
PME-MAY21-Cover
Avoiding A Series of Unfortunate Events: launch lessons from lockdown
Chris Ross takes a novel look at launch excellence through the lens of COVID-19 and explores how pharma’s launch leaders are rewriting the story...
6 reasons patients drop out of clinical trials and 6 ways to fix it
If you’ve successfully recruited patients for your clinical trial, but one by one, they begin to drop out, then this information could be for you....