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UK biotech Evgen craters on failed stroke trial

Brain scanShares in the biotech more than halved following the news

BMS scores FDA priority review for Opdivo/Yervoy combo in liver cancer

Bristol Myers Squibb logoPossible new treatment for difficult to treat cancer type

Otsuka presses on with Alzheimer’s agitation drug

Otsuka Pharma logoSurprise announcement comes on the heels of phase 3 trial fail

Roche’s Spinraza, Zolgensma rival risdiplam hits the mark in SMA

Roche Basel SwitzerlandWill file for approval in US and other world markets before end of the year

Steve Clark

Q&A: Steve Clark

PME interviews the director of Redwood Brand Curators

Chris McPherson

Q&A: Chris McPherson

PME interviews ENGINE | MHP's account director, health

The Gallery

A visual showcase of agency work. Track down an agency from the image, track down your competitors' work, search by product or therapy area to pull up, for example, cardiovascular campaigns. Click here for a portfolio of hundreds of campaign visuals – updated regularly – free for you to reference. Agencies – to add your work to The Gallery please contact us.

Combining hard technology with human skills

Chris Ross explores why pharma’s multichannel maturity isn’t just about hard technology – success depends on ‘human’ enablers

Nov cover

The latest review of NICE methods

More change could be on the way


Indegene Pharma Marketer 2020 Report predicts significant shift in channel spends

Content personalisation to continue to yield disproportionate returns

Indegene logo

New faces at creative digital agency earthware

Emma Green and Melanie Charles join the team

Emma Green

New faces at Healthware Group and HRW

The latest movers in healthcare comms

Kristin Milburn

Healthcare’s voice revolution

With the UK’s NHS unveiling a major partnership with Amazon’s Alexa, is pharma in danger of being left behind?

voice tech

Patient journey mapping: exploring the clinical and the emotional journey

By Chris Hodgson, Neil Rees, Sumira Riaz and Karen Petticrew

Open health logo

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Havas Lynx Group

We are the Havas Lynx Group. Devoted to fresh thinking. Changing the way the world does healthcare communications for the...

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Patient journey mapping: exploring the clinical and the emotional journey
By Chris Hodgson, Neil Rees, Sumira Riaz and Karen Petticrew While we can all agree that the value of developing a patient journey map cannot be underestimated when exploring the...
Precision medicine at Blue Latitude Health
At Blue Latitude Health we have identified 90+ insights about commercialising precision medicines. Check out our video to get a run down on three core components of the commercialisation and...