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 | Treating phase 2 study design as a scientific decision is compromising launch performance, warns expert

Treating phase 2 study design as a scientific decision is compromising launch performance, warns expert

August 17, 2026 | Nmblr|
17th August 2026 – Treating Phase 2 study design solely as a set of scientific decisions, without commercial input, is compromising launch performance, according to …


Sarah Alwardt of Genesis Research Group | Genesis Research Group Appoints Sarah Alwardt, PhD, as Executive Vice President, RWE/HEOR

Genesis Research Group Appoints Sarah Alwardt, PhD, as Executive Vice President, RWE/HEOR

August 11, 2026 | Genesis Research Group|HEOR, Market Access, Pharma, RWE, biotech, genesis, pharmaceutical
Genesis Research Group today announced the appointment of Sarah Alwardt, PhD, as Executive Vice President, RWE/HEOR. She joins the Executive Leadership Team and will lead …


 | Why Modern Dermatology Demands Curiosity Over Precision

Why Modern Dermatology Demands Curiosity Over Precision

August 5, 2026 | Medscape Education|
In the high-stakes world of healthcare research and product development, success has long been measured by rigid definitions of precision and predictable trajectories. However, as …


 | Moving Beyond the Pill: Unlocking Value Through Engaged, Empowered, and Educated Patients

Moving Beyond the Pill: Unlocking Value Through Engaged, Empowered, and Educated Patients

July 30, 2026 | Impetus Digital|Health Outcomes, Impetus Digital, Market Access, Medical Innovation, PSP, Pharma Strategy, Value-based care, beyond the pill, digital health, digital voice, health innovation, health literacy, patient activation, patient engagement, patient support program, patientcentricity, real world data, treatment adherence
True “beyond-the-pill” strategy requires shifting from a prescriptive model to a supportive one—using personalized digital tools and authentic patient voices to drive adherence, improve outcomes, …


 | The Heart of the Matter: Medscape Education’s Cardiology Footprint at ESC 2026

The Heart of the Matter: Medscape Education’s Cardiology Footprint at ESC 2026

July 28, 2026 | Medscape Education|CME, Cardiology Education, IME, Patient Impact, cardiology
For more than 30 years, Medscape Education has built independent, accredited cardiovascular education designed around one goal: improved patient outcomes. This year at the European …


Doctor speaking to patient | Permission to pause: making treatment breaks part of the cancer care conversation

Permission to pause: making treatment breaks part of the cancer care conversation

August 5, 2026 | Cuttsy + Cuttsy|Cancer, Social Listening, Treatment breaks, Treatment pause, oncology
Exploring how empathetic, patient-centred communication can make planned treatment breaks easier to discuss as part of cancer care.


Doctor in discussion with patients | A seat at the table: what the EU HTA reforms really ask of patient involvement

A seat at the table: what the EU HTA reforms really ask of patient involvement

July 24, 2026 | Cuttsy + Cuttsy|EU HTA, Patient involvement, clinical trials, design
The EU HTA reforms give patients a formal role in assessing new medicines, but meaningful involvement requires more than simply offering them a seat at …


 | Infographic: Are data blind spots putting your launch at risk?

Infographic: Are data blind spots putting your launch at risk?

July 16, 2026 | Inizio|AI, Pharma, Product Launch, healthcare
Commercial pharma launches depend on confident, evidence-led decisions. Yet many launch teams are still working with fragmented data spread across multiple systems, making it difficult …


 | Key takeaways from ASCO® 2026

Key takeaways from ASCO® 2026

July 16, 2026 | Inizio|ASCO, Congress, Pharma, healthcare, oncology
Following ASCO® 2026, Inizio’s experts have shared their perspectives across three thought leadership articles, each exploring a different aspect of what this year’s congress revealed …


Informed consent | Why faster trials make participant understanding more important than ever

Why faster trials make participant understanding more important than ever

July 15, 2026 | Cuttsy + Cuttsy|Informed Consent, clinical trials, communication
As clinical trials accelerate, clear, accessible consent is essential to help participants understand, engage with and remain in a study.


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