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Agility and Flexibility Award

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Sponsored by:

This award is designed to recognise outstanding achievement in adapting rapidly and successfully to doing things differently

The world continues to change dramatically with the advent of new technology and the continuation of the COVID-19 pandemic which impacts on how companies have to adapt and to be super agile and flexible to either survive or take new opportunities.

In the healthcare space, agility and flexibility are qualities that are consistently called-upon: this is an industry where products fail, priorities change, competition is rife, and outcomes are often not guaranteed for all stakeholders.

Therefore, this award recognises activities and teams who can demonstrate agility and flexibility.

Entries must:
Be medical / biopharma-related
Include a clear timeline of events and actions

Examples might be (but are not restricted to):

  • Rapid change of market conditions
  • Rapid programme adaptation
  • Organisational change
  • Stakeholder change
  • Compliance change
  • Impact of COVID

Who should enter?
All types of healthcare companies and/or their support agencies.
The submission should address the award criteria and specifically focus on a chain of events that led an organisation to have to change direction or course of action and the results of this activity.

Definition of agility and flexibility
For the avoidance of doubt, we will be defining “agility” as the ability of an organisation/team to identify, and rapidly change/adapt successfully to new circumstances
For example, this might cover analytical, operational, innovative, communicative, and visionary agility.”

Flexibility is more about you, your team and other stakeholders and how that have alerted their working to enable the task, to be completed.

Work conducted between January 2020 and December 2021 will be eligible.

Remember: Entries into this category DO NOT need to be anonymised.

Don’t forget: Be open! Were there any other contributors to the programme?


For this category, it is a requirement to include a video lasting no longer than two minutes.

Entry Title

Please give a simple title for your entry of no more than ten words

Executive Summary – 200 words. 0 (zero) marks

This will be used if entry is selected as a finalist and does not need to be anonymised.

Main entry

  • The word/character limit for each criterion will be outlined via the online entry system.

1. Situation Analysis – 10 marks

  • Entrants need to clearly state what the situation was that led to the need for the entry.
  • What was the status quo prior to the change?
  • What was the chain of events that led to you having to change direction or course of action?
  • Why was change necessary?

2. Objectives and strategy – 15 marks

  • What was the strategy that was put into place to overcome the challenge or seize the opportunity?
  • How did you identify problems / potential issues/ opportunities to be overcome/ or capitalise on?
  • Explain why this was the right strategy and any points to emphasise bold or innovative strategy selection
  • What were the timescales?

3. Implementation – 20 marks

  • Describe how you implemented the project or programme
    • For a programme this should include describing  what tactics were deployed to implement the strategy and how change was delivered
  • What did the initiative/event/process/activity look like after the intervention?
  • What new metrics were put in place?
  • (If applicable), what were the creative idea and how was it executed
    • Was this innovative (if so why)
  • Briefly outline why these specific tactics were selected

4. Effectiveness: Outcomes vs Objectives – 20 marks

  • Show clearly how the programme or project delivered against the stated objectives
  • What were the outcomes of the new activity with a consideration of the impact of the intervention – positive or negative on outcomes?
  • What has been learnt: The rationale being what is being done/embedded to ensure that the learning of how to be flexible is not a one-off and that the stakeholders will achieve long term benefit?
  • You may include comments from third party stakeholders in this section but ONLY if they clearly help to demonstrate the impact of the work and were a planned part of the measurement approach

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253