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This award recognises those campaigns delivered solely through social media and/or digital channels, with a budget of £51,000 or more. Entries must demonstrate a deep understanding of the target audience(s), contextual content creation in a creative and innovative way and selection/utilisation of the appropriate digital and/or social media channels.
To win this award the highest standards of excellence need to be shown in:
Entries should demonstrate first-class strategic thinking and exceptional implementation (in line with the EFPIA, ABPI and PAGB Codes of Practice).
Judges will want you to put your campaign into context, at the outset, to clarify the rationale behind your strategy and tactics. They need to know what your ambitions were and how social media/digital channels were used to drive them.
Work conducted during the 18-month period between July 2020 and December 2021 will be eligible. If the submission has been entered previously, the current entry must provide benchmarks to clearly demonstrate how the programme was evaluated and how it has developed over time.
Remember: Entries into this category DO NOT need to be anonymised.
Don’t forget:
- provide a copy of any previous submission for this work
- be open! Were there any other contributors to the programme?
Please give a simple title for your entry of no more than ten words
This will be used if entry is selected as a finalist and does not need to be anonymised.
Band D £51,000-£100,000
Band E £100,001-£200,000
Band F over £200,001.
If your client has declined to allow this, you must state this within your submission.
Judges’ top tips
Judges’ top tips
The judges will:
Judges’ top tips
The judges will:
Judges’ top tips
Judges’ top tips
Catherine Devaney, WE Communications – Communiqué Awards Judge
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
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