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Communiqué Public Affairs And Policy Consultancy of the Year

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Sponsored by:

This category is open to any agency that specialises in healthcare public affairs or policy, including those which provide communications strategy and programmes in the areas of health economics and market access (not the creation of HTA dossiers alone).

Emphasis should be placed on the consultancy achievements within the period covered by this year’s awards.

You must have entered at least one Healthcare Communications Awards category. You should highlight your entries for the year in your submission and include them within your supporting materials.

Shortlisted entrants will be invited to attend a short presentation with an independent judging panel on Friday 20 May 2022. Invitations to present to the judging panel will be sent no later than Friday 6 May so it is advisable for up to four members of the team to hold the date open until then. You may use slides or other materials in your presentation, which should last no longer than 10 minutes and enhance your entry. Following your presentation the judges will ask questions relating to your submission, business performance and the healthcare industry.

Suggestion from the judges: In order to best support your financial statements, bring along a member of your finance team.


Must be fully completed and submitted. All financial information MUST be signed off by an accountant or Finance Director.

EXECUTIVE SUMMARY (max 200 words) – 0 (zero) Marks
If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and the main content of your entry will remain confidential at all times

Please upload a high resolution, print quality photograph or collage of the team

Main Entry


  • In this section you should show the judges how well you understood the situation for your consultancy at the start of 2021, clearly laying out the challenges and opportunities that you were facing at the start of the year
  • Include information on any new challenges or opportunities that arose during the year
  • Where appropriate, lay out benchmark data that you will refer to in your measurement of effectiveness later
  • Show the judges the best information, data and insights you have about the challenges and opportunities that you faced
  • Tell the judges very briefly about the culture and vision and values for your consultancy

Judges’ top tips

  • This information provides vital context for judging everything else that follows in your entry
  • Think carefully about including data or information that you don’t refer back to later in your entry. This may not be helpful to the judges


  • Please tell us what your business strategy was for 2021 referring to the data and insights in the situation analysis section
  • Briefly explain why this was the right strategy e.g. how it maximised opportunities, addressed challenges and supported the wider, longer-term strategy for the business and was in line with the consultancies vision and values
  • Tell the judges how the strategy ensured that the business was well positioned within the market
  • Provide details of how the consultancy has successfully delivered against the strategy and how this was measured or evaluated

Judges’ top tips

The judges will:

  • Reward clarity of thought around strategies and how they are communicated – bullet points may be better than long prose
  • Assess how well the chosen strategy/strategies might address the key challenges and opportunities
  • Expect clear and robust evidence that the strategies have been delivered
  • Expect to see financial performance included here but also measures of effectiveness of non-financial strategies


  • You should clearly show the judges how you have approached and succeeded in the key operational aspects of running the consultancy
  • The judges want to specifically hear how you have approached people management and development, including your record in attracting, training and retaining staff
  • Provide information on how your consultancy managed the impact of the changed way of working during the Covid pandemic and the impact this had on the team
  • Please outline goals, initiatives and successes in addressing key industry issues specifically including:
    • promoting diversity and inclusion within the agency
    • promoting environmental sustainability and minimising the climate impact of the business

Judges’ top tips

  • You should only include initiatives or activity from 2021 or initiatives where significant new activity has taken place in 2021. Be clear what is new activity for 2021 and keep mentions of activity from previous years to a minimum
  • The judges will consider the resources available to your consultancy when assessing the results achieved and awarding marks
  • The judges are looking to reward genuine success and real change so make sure your evidence is based on appropriate and robust measurement
  • This is the first year we have specifically asked for your consultancy’s activities and achievements in relation to environmental sustainability and climate change and we recognise that as an industry we are only just embarking in this journey. Our expectations will be realistic this year, but we will expect more in 2023.


  • Describe some of the key pieces of client work that you have delivered during 2021 and provide evidence of their success in delivering health outcomes and enhancing the reputation of your clients or the wider industry
  • Provide evidence of client and brand retention and satisfaction
  • Include comments from clients or other third-party stakeholders in this section but ONLY if they clearly help to demonstrate the impact of the work
  • If any of the projects or programmes implemented by your team have been entered for other Communiqué Awards this year, please state that in this section

Judge’s top tips

  • You should bear in mind that more marks are available for this section than any other and make sure your entry reflects this
  • Include client feedback or quotes within this section
  • When describing the impact of client projects or programmes focus on outcomes wherever possible – these will always be more highly marked than just outputs or outtakes.
  • Ensure that the judges know what measurement techniques were used in evaluating your work

5. PRESENTATION – 20 Marks

  • Entries that are shortlisted for this award, based only on the information above, will be invited to make a presentation to the judges
  • The judges will award marks for the presentation based on:
    • Your ability to clearly, succinctly and engagingly communicate the content of your entrywithout embellishment
    • Support of company substance/culture
    • The team ethos during presentation
    • Your responses during a short Q&A session after your presentation
  • More details of the presentation will be provided if you are shortlisted for this award

Don’t forget: if you have submitted any work into other categories this year, please include these entries within your supporting documents for this category.

The judges will be basing their first-round scores on the criteria above. Based on these scores, the shortlisted agencies will be invited to attend judging on 20 May 2022. Following presentations, the judges will discuss and score based on a review of the first-round scores, along with the final criteria above and these scores will be combined to produce the winner.

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253