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In-House Team of the Year

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This award celebrates great work going on within pharmaceutical and healthcare companies, the NHS and charities.  

It recognises the quality within any in-house team working together on health communications and is open to medical teams, brand/commercial, stand-alone communications/PR, cross-functional therapy area, franchise, product-focused or corporate teams, charity/patient association in-house teams or any combination or integration thereof.

The award recognises that in-house teams may be managing programmes around both internal and external challenges and opportunities and engaging audiences within and outside their organisation.

Entries are invited from pharmaceutical companies, NHS, charities or patient advocacy groups.

Healthcare consultancies may also submit an entry on behalf of a client in-house team or charity/patient association team, providing the relevant authorisations are completed.

Entries must include a print quality colour photograph of the team and state the number of people in the team.

Shortlisted entrants will be invited to present to an independent judging panel on Friday 20 May 2022. They will be required to give a short presentation on their entry and will then be asked questions by the judges relating to their team performance. The organisers will send invitations by Friday 6 May; therefore it is advisable for up to four members of your team to hold the date open.


EXECUTIVE SUMMARY (max 200 words) – 0 (zero) Marks
If you are nominated for an award, PMGroup may publish extracts from this summary, so ensure that it contains no confidential or sensitive information. No other part of your entry will be reproduced and your entry will remain confidential at all times

Please upload a high resolution, print quality photograph or collage of the team

Main Entry


  • In this section you should show the judges how well you understood the situation at the start of 2021, clearly laying out the challenges and opportunities that your team was to face during the year
  • Include information on any new challenges or opportunities that arose during the year
  • Where appropriate, lay out benchmark data that you will refer to in your measurement of effectiveness later
  • Show the judges the best information, data and insights you have about the challenges and opportunities that you faced

Judges’ top tips

  • This information provides vital context for judging everything else that follows in your entry
  • Think carefully about including data or information that you don’t refer back to later in your entry.  This may not be helpful to the judges

2. OBJECTIVES FOR 2021 – 10 Marks

  • Describe the team’s objectives for 2021 and how they were to be measured

Judges’ top tips
The judges will:

  • Reward clarity of intent in the objectives and the way they are written
  • Reward objectives focused on outcomes and measurable impact.
    • Projects and programmes with objectives only around outputs or outtakes are unlikely to be marked highly in this section and are less likely to be shortlisted
  • The SMARTer the objectives the more marks you will get (the judges understand that it is not realistic for every objective to be fully SMART) – if the objectives are not fully SMART, let the judges know why not
  • Reward objectives that directly and clearly build on the data presented in the situation analysis
  • Reward commentary on selection of measurement methods including innovation in measurement approaches.


  • Please outline what your team strategy and overall plan was for the year referring to the data and insights in the situation analysis section
  • Briefly explain why this was the right strategy e.g. how it maximised opportunities and addressed challenges and how it supported the overall strategy of the wider organisation.
  • If relevant explain how you planned to manage competing priorities, resource shortages or other challenges
  • Be sure to include any points to emphasise bold or innovative strategy selection

Judges’ top tips

The judges will:

  • Reward clarity of thought around strategies and how they are communicated – bullet points may be better than long prose
  • Assess how well the chosen strategy/strategies might achieve objectives
  • Reward entries showing a clever or insightful way that you interpreted the data and insights from the situation analysis to set your strategy
  • Reward innovation in strategy
  • Recognise how cross-functional collaboration or external partnership has contributed to your success


  • Tell the judges how you executed your plan, clearly outlining what was created and delivered for different projects or workstreams
  • Be sure to highlight how you have partnered with other teams within your organisation or other external audiences, customers, stakeholder or agencies
  • Outline how you have implemented programmes focused on key industry issues such as:
    • staff development including evidence relating to how a commitment to excellence and communications expertise has been built within your team
    • environment and sustainability
    • diversity and inclusion
  • Be clear how your team has demonstrated leadership and an ability to influence your organisations business plans
  • If any of the projects or programmes implement by your team have been entered for other Communique Awards this year, please state that in this section

Judges’ top tips

  • To judge this section, the judges need to know what you did or developed– please keep descriptions clear and succinct
  • When awarding marks in this section the judges will reward:
    • a logical selection of project, initiatives or outputs
    • creativity and innovation in the way you execute the tactics
    • excellence in delivery
    • clever selection and maximisation of channels – internal and external
    • the use of insights in finding creative ways to engage the defined audiences


  • Show clearly how the team delivered against the stated objectives andhow the work brought about change or achieved action to deliver tangible outcomes for the organisation against set objectives
  • Include any information measuring/demonstrating the credibility and influence of your team within the organisation
  • Help the judges to understand how the effectiveness was measured so they can judge the strength of the evaluation
  • Include comments from third party stakeholders in this section but ONLY if they clearly help to demonstrate the impact of the work and were a planned part of the measurement approach

Judges’ top tips

  • Focus on outcomes where possible – these will always be more highly marked than just outputs or outtakes
  • Describe the measurement approaches used and briefly outline why they were appropriate.
  • Beware of vanity metrics such as numbers of people reached that don’t relate to achievement of an outcome
  • Be really clear what was measured, when and how

6. PRESENTATION – 20 Marks

  • Entries that are shortlisted for this award based only on the information above will be invited to make a presentation to the judges
  • The judges will award marks for the presentation based on:
    • Your ability to clearly, succinctly and engagingly communicate the content of your entrywithout embellishment
    • Support of company substance/culture
    • The team ethos during presentation
    • Your responses during a short Q&A session after your presentation
  • More details of the presentation will be provided if you are shortlisted for this award

Don’t forget: if you have submitted any work into other categories this year, please include these entries within your supporting documents for this category.

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253