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Excellence in National or Local Education Meetings/Stand-Alone Events

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2020 Finalists

Masterclass | NVAF-related Stroke Prevention in the UK: A Practical Perspective

by Lucid Group for Bristol-Myers Squibb / Pfizer Alliance

Improving UK performance for atrial fibrillation (AF) and stroke prevention represents a significant opportunity to reduce healthcare costs and save lives, aligned with the NHS Long Term Plan.

Masterclass is a future-focused educational programme, designed to inspire HCPs to take action to improve services in their locality and drive enhanced performance in three key areas aligned with NHS priorities: detect (screen more individuals for AF); protect (ensure diagnosed patients are offered anticoagulation); and perfect (deliver best clinical practice in anticoagulation care).

The programme was funded by the Bristol-Myers Squibb / Pfizer Alliance and was delivered in partnership with Lucid Group.

Content was guided by a multidisciplinary, UK-wide, expert faculty, and developed from a deep understanding of the practical challenges and barriers HCPs face with looking to make an improvement in anticoagulation care in each of these areas. Recognising a need to go beyond traditional education on clinical evidence, the programme delivered practical tools, resources and training. This included workshops on achievable steps to change and practical demonstrations, eg screening device displays.

As a result of Masterclass, delegates report changing the way they approach AF, now citing, for example, “identifying patients [with AF] who would otherwise have slipped through the net”.

The World Through Patients’ Eyes: Immersive Role Play Training for Ophthalmologists

by Mearns & Pike for Santen

Dry eye disease (DED) can have a major impact on patients’ lives, with people making significant compromises to manage their symptoms. Despite the severity of the condition people often struggle to access the right treatments. Ophthalmologists can underappreciate the impact of DED on people’s lives and may delay escalation of treatment with a detrimental effect on patient outcomes and their confidence in the healthcare system.

Our immersive role play education was created to motivate ophthalmologists to think more proactively about the needs of DED patients and build confidence to treat appropriately.

Built around a simulated consultation between a clinician and a patient (played by an actor), the role play was constructed based on real patient insights to highlight their needs and expectations and offer clinicians practical tips to address these.

This innovative training format, which allows the audience to step into a real-life scenario, led to a change in behaviour for attendees – who have modified the way they communicate with patients, how they try to understand their needs and concerns and how they approach decisions around treatment.

Retinal Pioneers Summit 2019

by Porterhouse Medical Group for Bayer UK

Market analysis identified the need for an innovative, annual scientific meeting to bring the expertise and experience from international conferences to the UK. The aim was to facilitate the exchange of best practice among consultant ophthalmologists without the need for them to travel to multiple meetings outside the UK, whilst cementing Bayer’s position as a scientific leader in ophthalmology. The Retinal Pioneers Summit 2019 programme reflected the practical needs of ophthalmologists and provided an opportunity for clinicians to gain insight from KOLs on the practicalities of implementing treatment regimens in their own clinics, in order to improve service delivery and patient care. There was a strong focus on treat-and-extend (T&E) and the practicalities of amending patient care pathways; this was positively received with 90% of delegates suggesting that they would implement the T&E learnings in their own clinical practice. Results from the Porterhouse BPS metrics tool, a measure of teaching effectiveness, provided very positive feedback, with 100% of delegates indicating they would recommend the meeting to colleagues. The feedback highlighted that Bayer had delivered a valuable scientific event that recognised the expertise and needs of consultant ophthalmologists across the UK and helped facilitate the implementation of novel treatment regimens.

Visualise Educational Meeting

by Rock Unlimited for Novartis

Neovascular age-related macular degeneration is the UK’s leading cause of vision loss. The challenge of providing optimal treatment to an increasing number of patients is a huge clinical and service challenge for the NHS. Effective and efficient use of optical coherence tomography (OCT) imaging is key to helping clinicians.

In conjunction with 12 leading UK medical retina specialists, Novartis and Rock Unlimited developed the Visualise programme; an educational meeting to help to address some of the unmet needs relating to service burden and patient outcomes.

In addition, the meeting was supported by an innovative retinal image management platform developed by Moorfields Eye Hospital. This is the first platform to allow integration full image stacks from all the major OCT manufacturers to reflect real-world practice, allowing interactive exploration of scans associated with each case study.

The inaugural Visualise meeting was attended by 158 clinicians. The sharing of real-life case studies and interactive format of this meeting was a success, with 90% of attendees acquiring knowledge about OCT that they felt could be applied to clinical practice.

Further to the success of the Visualise meeting, in 2020 we are rolling out regional meetings to extend the reach of this invaluable educational tool.

Getting Vitamin D Right from the Start

by Solaris Health for Thornton & Ross

The prevalence and dangers of vitamin D insufficiency/deficiency are not well recognised in the UK, particularly for at-risk groups such as pregnant women, infants, children and adolescents. The Getting Vitamin D Right from the Start national meeting in May 2019 aimed to engage with primary and secondary care HCPs treating these patients, to raise awareness, and improve identification and management of vitamin D insufficiency/deficiency.

The RCP-accredited national meeting was the first to focus on challenges around deficiency in the early years of life specifically and to provide clarity around existing guidelines. Content from this highly successful meeting was adapted to form flexible local meeting modules for regional roll-out. 40 of these have now been completed, meaning in total >400 target HCPs have engaged with the educational content in the last 12 months. More meetings are planned during 2020.

Feedback from both the national and regional meetings has shown the content is creating new awareness of the silent, but deadly, nature of vitamin D insufficiency/ deficiency, its impact on younger at-risk groups (and on pregnant women) and its potentially devastating outcomes. This is further reflected by reported changes in practice to improve management of this wholly reversible problem.

Executive summaries as submitted.

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Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253