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Excellence in Professional Education Programmes

Sponsored by:

2020 Finalists

Academy for Science and Continuing Medical Education in Diabetes (ASCEND)

by International Medical Press (a part of Nucleus Global) for Novo Nordisk [unrestricted grant provider]

ASCEND is a global, multichannel educational programme to support PCPs and their patients with type 2 diabetes in achieving glycaemic management goals. ASCEND is an independent CME-accredited programme supported by an educational grant from Novo Nordisk, which has no input into content or faculty selection.

An International Steering Committee and ~120 national educators supported curriculum development with the Behaviour Change Unit at UCL and a clinical psychologist from UCH, London. The programme was rolled out in Algeria, China, India, Indonesia, Malaysia, Mexico, Pakistan, Peru and Saudi Arabia, in partnership with national medical societies and accrediting organisations. The blended curriculum consisted of 1.5-day live events (including small group working and case study–based learning) and ten hours of e-learning.

3,200 PCPs have participated in live events, from which gains in knowledge/confidence averaged 22% and almost 29,000 CME credits were awarded. Over 32,000 hours of e-learning were also completed, with knowledge/confidence gains of 25%. Learners gave very positive feedback on clinical relevance, lack of bias and effective learning formats.

Most importantly, learners committed to change their behaviour. As evaluated by follow-up after six to12 months, most respondents had changed their clinical practice, with significant improvements in their patients’ glycaemic control.

Clinical Advances in Treating Obesity as a Chronic Disease: Novel Insights and Strategies

by Medscapef or Novo Nordisk (Global)

The Need: to address the significant lack of understanding about the causes of obesity amongst primary care and other non-specialist physicians managing people living with obesity, in order to deliver improvements in their management. The Solution: to deliver a multiprogramme curriculum addressing both the causes of obesity and providing expert- led and case-focused guidance in how to manage patients with this condition more effectively in the long term. This initiative was executed in partnership with World Obesity Federation (WOF) and the World Organization of Family Doctors (WONCA), and led by a Steering Committee of global experts. Programmes were hosted on a single destination page and on the education provider’s Diabetes and Family Medicine page and promoted to all target audiences through the education provider’s site for optimum audience reach. Translated content increased global accessibility. The Outcome: a powerful and effective curriculum delivering significant improvements for programmes in each indication, and overall, in participant’s knowledge, competence and confidence. This curriculum is a CPD-accredited Independent Medical Education initiative supported by an independent grant from the grantor. In line with compliance rules for IME, no briefing was given by the supporter. No testimonial can therefore be provided but the name of the contact person is provided.

Vitamin D Education for GPs in the UK

by Pegasus for Thornton & Ross

Despite a knowledge of the high prevalence of vitamin D deficiency and inefficiency in the UK general population, prescribing vitamin D supplements is still being limited to patients in at-risk population groups, who present with symptoms of Vitamin D deficiency. This presents a risk to those where the consequences are extreme, including pregnant woman and children under one where deficiency or inefficiency has been present in pregnancy.

Through research and establishing a GP working group, Thornton & Ross identified that education was a key way to change practice. To make it accessible for a wide audience, working in a time-pressured environment, we developed an e-module, working with MIMS Learning. The e-module, accredited by MIMS, was supported by a toolkit of printed materials, which was supplied to GPs.

The results achieved during the three-month period exceeded expectations for all stakeholders, including MIMS Learning, who suggested it was one of its most successful modules to date.

  • 2,732 people viewed the module webpage and there were 737 completions of the online module
  • 98.94% respondents either agreed or strongly agreed that they’d recommend the module
  • 96.74% respondents agreed or strongly agreed the module will lead them to plan changes

Visualise Medical Education Programme

by Rock Unlimited for Novartis

Neovascular age-related macular degeneration is the UK’s leading cause of vision loss and is associated with ’fluid on the eye’ which is established using OCT (optical coherence tomography). The interpretation of OCT imaging can be misunderstood in practice and current training resources are ’PowerPoint images’ not representative of clinical practice.

Utilising 12 top UK medical retina specialists, Novartis and Rock Unlimited set out to improve the understanding and interpretation of OCT images, provide expert insights and consensus and develop a case study and medical image repository, that represents practical real-life examples of different clinical scenarios of patient management that can serve as a benchmark for training across the UK.

The Visualise Medical Education programme was developed in conjunction with an innovative retinal image management platform developed by Moorfields Eye Hospital. This is the first platform allowing integration of full image stacks into case studies to reflect real-world practice to educate medical retina professionals in fluid management to optimise patient care.

The inaugural Visualise meeting was a success with 90% of attendees acquiring knowledge that they felt could be applied to clinical practice as well improving their overall knowledge in addition to the implementation of the platform and technology throughout the meeting.

Executive summaries as submitted.

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Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253