Communiqué Communications Consultancy of the Year

Summary of work

Our 2012 business strategy was to: 1) develop a market-leading communications offer to meet the changing needs of our pharmaceutical clients and fuel agency growth, 2) take a leadership position in partnering with not-for-profit organisations to enhance reputation and communications expertise across the healthcare sector and 3) translate our agency independence and health specialism into a tangible point of difference that attracts new clients. We launched a specialist public affairs and policy practice (Just:: Political Relations), which delivered 8 per cent of our overall income from a standing start and gained us a shortlist for Specialist Consultancy of the Year at the PA News Awards. We launched A Just:: Cause – a programme of pro bono activities designed to upskill communicators across healthcare organisations in the UK. We refreshed our marketing, including launching a short film (shortlisted at the New York TV and Films Festival) to bring to life our distinctive offer, and trained Justees to deliver against it. In 2012, our income grew by 5 per cent, we diversified our client base by six new client companies, added ten new Justees and continued to deliver best in class innovative work for our clients.

Judges comments

Just:: Health PR have always shown itself to be innovative thinkers both strategically and in the programmes delivered, and show real commitment to breathing life into its vision and values. Having recognised the need to diversify and respond to the changing needs of its clients, in 2012 the agency moved into public affairs and policy, and this strong team of committed individuals are set to reap the rewards of their investment as they move forward into the next stage of their evolution. There’s a real commitment to breathe life into their business and values.