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Duac Spot Challenge

by The Hive Group for GlaxoSmithKline

Summary of work

Spots. Are they really such a big deal? They come and go, and treating them is pretty simple. Who needs guidelines, right?

Wrong. But convincing dermatologists that they might not be treating according to European standards is tricky. For Duac, we harnessed their competitive spirit by challenging them to treat virtual acne patients according to European Guidelines, and correcting their mistakes.

As a result, over 500 dermatologists requested a copy of the guidelines from Steifel, having tried the challenge and discovered they do need them after all!

Judges comments

This was the best use of metrics across any of the visual campaigns we saw and it was brought together with beautiful execution and an innovative twist on case studies. They made excellent use of the media game to engage and challenge the mind-set of dermatologists and the outcomes were fantastic.


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Duac Spot Challenge - by The Hive Group for GlaxoSmithKline

Winners in Pictures

Photo Gallery

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Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253