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Excellence in the use of Innovative Media Outreach

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Highly Commended

iBGStar: Launching the blood glucose meter for the iGeneration

by Red Health for Sanofi Diabetes (UK)

Summary of work

Journalists, celebrities, the bloggersphere and Twitterati all played a key role in this first in class campaign which saw iBGStar sold out at Boots within four days of launch ... without any other marcoms support.

The PR campaign combined credible expertise and celebrity sparkle with carefully tailored media packages, getting the serious messages about monitoring blood glucose across in a very accessible and engaging way.

 The agency generated 134+ pieces of launch editorial coverage (including 13 nationals) with an OTS of over 218 million. Our early adopter strategy led to social media mentions sky- rocketing on the day of launch and such was the success of the campaign that the UK team were asked to share the ‘best practice’ launch strategy to inform subsequent launches in markets across the globe.

Judges comments

This is a great example of an innovative PR campaign that delivered sensational results. Pre-launch they used innovative outreach to reach stakeholders and create champions for launch. The mix of celebrities, social media and good, hardworking, traditional tactics created tremendous buzz.


Blood Art-ery - by The Red Consultancy for NHS Blood and Transplant

Highly commended

iBGStar: Launching the blood glucose meter for the iGeneration - by Red Health for Sanofi Diabetes (UK)


The 'Sole' of Fashion - by Weber Shandwick for Compeed

Winners in Pictures

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Jon Pike, Mearns & Pike - Communiqué 2020 winner

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253