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Excellence in Communication of Survey or Market Research Data

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Wheals of Despair

by 90TEN Healthcare and ICG for Novartis Pharmaceuticals UK Ltd

Summary of work

Wheals of Despair

Chronic spontaneous urticaria (CSU) was until recently a mystery to many doctors and almost completely unknown to the public. Characterised by excruciating wheals, swelling and unbearable itching that led to social isolation and ruined careers, CSU has no cure.

Remarkably, the impact of CSU on people’s lives had never been measured and communicated in a meaningful way. There was a need to create and provide dedicated information for people with CSU but, with no record of their direct experiences in the public domain, the challenge of creating something meaningful was significant.

A ‘Wheals of Despair’ survey was created and housed on Allergy UK’s website. The results from over 100 participants showed the extent to which CSU can wreck lives and were vital for underpinning a campaign full of ‘firsts’ that reached health professionals, MPs and – crucially – people living with CSU and their families.

The Wheals of Despair report has been used thousands of times to date as the guide to CSU and the campaign resulted in the first ever mention of CSU in Parliament.

Judges comments

A fantastic and integrated campaign with a solid execution that really has delivered for patients by exposing their misery. Wheals of Despair really highlights the unmet need of this little known condition and has made a real difference for sufferers.


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Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243