Please login to the form below

Not currently logged in

Excellence in Communication of Survey or Market Research Data

Sponsored by

Back to results


Gout Nation 2014

by Edelman for Arthritis Care

Summary of work

In early 2014, Arthritis Care, one of the UK’s leading arthritis charities commissioned a quantitative, UK survey aimed to elicit new research data on the impact of gout on sufferers. The survey results were presented by the charity in a report showcasing policy makers’ and healthcare professionals’ failure to understand the seriousness of the disease and support appropriate treatments.

While the findings were impactful, Arthritis Care was faced with the challenge of drawing people’s attention to a disease that historically had rarely been talked about and one that is generally considered an old, wealthy man’s disease. As such, it approached Edelman to support the report’s launch by developing a strategic media outreach programme to drive awareness of the findings and the seriousness of gout as a medical condition.

Edelman conducted extensive media analysis which revealed an opportunity to engage broadcast channels and radio. Tactics used in the campaign included: issuing an embargoed press release to key journalists and additional outlets when the embargo was lifted, case studies, KOLs, factsheets, key messages, infographics and a Twitter plan.

Overall, the campaign was a success and secured coverage on national broadcast media, radio and online. The client was left extremely elated by the campaign’s outcomes.

Judges comments

Gout Nation produces a clear and compelling case with refreshing insights and results that surpassed expectations. Media coverage was good, raising awareness and breaking myths and patients were mobilised to seek help.


Wheals of Despair - by 90TEN Healthcare and ICG for Novartis Pharmaceuticals UK Ltd


Gout Nation 2014 - by Edelman for Arthritis Care

State of the Nations – Mapping the impact and burden of lung cancer in the devolved nations - by MHP Communications with Lynsey Conway Communications for United Kingdom Lung Cancer Coalition

Keeping alcohol misuse on the local health agenda - by Munro & Forster for Lundbeck

The World Awake - by Red Consultancy Health for Novo Nordisk

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253