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Excellence in Communications - Payers/Policy Makers

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Highly Commended

Beat It Now!

by Just:: Health Communications for Meningitis Now

Summary of work

Meningitis B kills more children under five than any other infectious disease in the UK and, until recently, there was no way to prevent it.

Meningitis Now, supported pro bono by Just:: Health Communications, fought tirelessly for over two years to secure the introduction of a meningitis B vaccine.

Our campaign aimed to make both the rational and emotional cases for adopting the vaccine through a combination of public affairs, campaigning and PR. We developed and promoted the evidence base for approving a meningitis B vaccine, including data on quality of life, the burden of after-effects and precedents from previous NICE and Joint Committee on Vaccination and Immunisation (JCVI) decisions. We brought to life the human impact of the disease through victims and families who spoke at events, lobbied politicians and featured in campaign materials.

In March 2015, the Department of Health announced it would introduce the meningitis B vaccine to babies, hailed as “the most monumental announcement in the fight against the disease” for over 30 years. But it didn’t end there: we have continued to press DH to advance its pricing negotiations to ensure this vital new defence against a deadly disease is available as soon as possible.

Judges comments

This campaign had very clear objectives and overcame considerable hurdles to successfully argue for a vaccine that will save lives. It has a very powerful voice, partly due to the media noise created. In another year, this could have easily won the category.


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Highly commended

Beat It Now! - by Just:: Health Communications for Meningitis Now


HEART UK - by Hanover Communications for HEART UK

Saving lives, averting costs - by Incisive Health for Cancer Research UK

Breaking the taboo: putting incontinence on the NHS quality agenda for the first time - by MHP Communications for The expert group on LUTS, supported by Astellas

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253