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Excellence in Communications via Meetings

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Hepatitis C leadership meeting series

by 90TEN Healthcare for AbbVie

Summary of work

Hepatitis C (HCV) management is being revolutionised with new all-oral Direct Acting Antiviral (DAA) regimens providing breakthrough cure rates. With several companies competing for attention in this space, the agency was given a brief to establish Abbvie as a leader in the field, even though its DAA treatment was yet to launch and opportunities to communicate were limited.

The agency met this challenge by developing a daring meeting series that ran across multiple professional congresses, shining a light on the client as a serious commentator in HCV. It involved moving out of the comfort zone of traditional one-way slide presentations and lectures, to using spontaneous unrehearsed discussion and debate. The meetings were hosted to full houses, with attendance targets smashed by 43%. Feedback from the faculty and delegates reinforced the success of the meetings, helping to carve out a leadership position for AbbVie in the HCV educational space.

Judges comments

This was a master class - we would have loved to have been at these meetings. This really showed just how you should deliver a meeting. It had a real emotional commitment and drew people through – everything knitted together well and the idea was genuinely innovative and refreshing in its creativity.


Highly commended


Hepatitis C leadership meeting series - by 90TEN Healthcare for AbbVie

Up close and personal in CSU - by 90TEN Healthcare for Novartis

PEARLS medical education programme - by Havas Life Medicom for Janssen

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253