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Excellence in Corporate Communications – Internal Stakeholders

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#IGiveA from deaths from diarrhoea

by Tonic Life Communications for RB (Reckitt Benckiser) in partnership with Save the Children

Summary of work

RB (Reckitt Benckiser)’s bold ambition is to eliminate diarrhoea in children under five by 2020, partnering with Save the Children to deliver on-the-ground work in three programmatic sites – India, Pakistan and Nigeria – and aligned with the WHO/UNICEF 7-point plan

The brief was to create a unique and impactful campaign that would engage, re-energise and galvanise employees to support the partnership and to instil employee pride, at the same creating external recognition for RB as a world leader in consumer health and CSR.

We devised a provocative creative website – ‘’ – as the campaign hub, building waves of ‘social contagion’ by leveraging internal and external moments.

Activation was cascaded via the leadership team to RB Save the Children ambassadors, providing them with a highly creative toolkit containing a suite of materials to drive country participation. The campaign’s highlight was a ‘replica slum’ event at Corporate HQ coinciding with Universal Children’s Day which built excitement and resulted in a 40% increase in social actions taken on the website.

Tasked with delivering 1 million actions in 12 months, the campaign generated 212,000 employee ‘actions’ in just 12 weeks and with 7 months still to go stands at 743,000 – 75% of the target.

Judges comments

Strong, compelling, creative and integrated with good results. A true corporate strategy linked to employees. It was participative and bold, simple and disruptive.


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#IGiveA from deaths from diarrhoea - by Tonic Life Communications for RB (Reckitt Benckiser) in partnership with Save the Children

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253