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Excellence in Healthcare Collaboration and Partnerships

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Highly Commended

Here & Now: A pan-European disease awareness campaign for advanced breast cancer (ABC)

by Virgo Health for Novartis Oncology Region Europe

Summary of work

Collaboration sits at the heart of Here & Now and has been a key driver of the campaign’s success from the outset. Charged with improving the plight of women with advanced breast cancer (ABC) across Europe, Here & Now has brought together and fused an eclectic group of high profile stakeholders who share one common drive: to raise the profile of women living with ABC and improve the patient journey.

Since launch Here & Now has expanded its collaboration, as stakeholders from across Europe join the charge, recognising that the level of care available is unacceptable.

Today, Here & Now is driven by a force of six clinicians and three nurses, 10 patient groups, three members of the European Parliament, five payers,  health economists and three patients – ensuring activity is informed to achieve the best outcomes for patients.

This partnership approach to tackling ABC has enabled the Here & Now campaign to effect meaningful change, from achieving a 91% increase in understanding of ABC among the target audience at the launch event, to an unprecedented level of media coverage for ABC: 1,500+ pieces in print, broadcast and online media in 9 countries. Collaborative activity has also led to the production of a 5-point action plan for informing health policies across Europe, which has subsequently been accepted for publication in Cancer World.

The campaign received an invitation from MEPs to present the evidence to the European Parliament resulting in a signed declaration to improve ABC services. Furthermore, the Here & Now resources have been adopted by eight patient groups and the campaign itself has received a highly positive independent review (The Lancet Oncology). The Here & Now research findings have also been accepted for publication in prestigious scientific journal The Breast.

Judges comments

This European-focused campaign is well rounded and secured the backing of an impressive group of stakeholders including MEPs. The strong strategy, which combined a clear patient focus and strong creative elements, helped the team exceed objectives in just 18 months. An outstanding result.

Highly commended


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Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
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Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253