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Excellence in Media Relations – Brand Associated Consumer Health

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Second skin

by Virgo Consumer Health and Wellbeing for sk:n clinics

Summary of work

The ‘second skin’ campaign developed by sk:n clinics was created to highlight the physical and emotional effects of adult acne and drive a strong level of brand presence online, with a clear call-to-action to remind sufferers that you do not need to put up with this skin condition.

A highly thought-provoking, arresting video was produced to challenge the perception of adult acne and share the content online. The film uncovers a model’s experience of wearing prosthetic acne, putting herself in a sufferer’s shoes for the day. As well as providing a source of skin health education, the video informs viewers that they don’t have to live with acne, positioning sk:n clinics as the most effective and bespoke treatment solution.

Our results demonstrate the success of the campaign with over almost 80,000 views on YouTube and over 46 million opportunities to see (OTS) for the overall project with widespread digital and social media buzz, resulting in an impressive 37% rise in consultation attendance and 67% increase in the purchase of single acne treatments.

Judges comments

Second Skin is a creative and imaginative campaign, flipping the story of acne suffering. A great piece of online content that bucked the trend.


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Second skin - by Virgo Consumer Health and Wellbeing for sk:n clinics

Consumer launch of 23andMe - by Weber Shandwick for 23andMe

Category Sponsors

Louise Dunn, Communications Consultant – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253