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PD communicate programme

by Lucid Partners for AbbVie

Summary of work

Within the neurological diseases, Parkinson’s disease (PD) poses a unique challenge. Several aspects of PD make it difficult to communicate with patients and as the disease progresses, this difficulty increases. Time constraints often create a challenge for optimal dialogue and education. However, interaction is critical since involvement in therapy decisions correlates with significantly higher levels of satisfaction in people with Parkinson’s and in turn patient satisfaction is significantly associated with quality of life.

There is a real clinical need to improve this HCP-patient partnership in PD. The question is how to meet the clinical need to enhance communication and improve outcomes for patients?

PD Communicate is an expert-led training programme that pioneers change in clinical practice. It provides clinically-relevant training in motivational interviewing, a patient-centred communication approach that has proved effective in other chronic conditions; education on aspects of communication relevant to PD; and provision of supporting tools.

The programme has improved relationships; with patients perceiving a 1.4-fold increase in physician empathy, according to the Jefferson Scale of Empathy, after HCP participation in the programme. Over 50 HCPs from 16 countries are now advocates and the programme will reach over 1000 HCPs across Europe by the end of this year.

Judges comments

A strong, personalised, evidence-based programme with a multi-faceted approach that was serious about behaviour/practice change and had a great roll-out.  It left us wanting more as it is still in the early stages of evaluation - very promising.

Highly commended


Supported self-management in IBD - by AbbVie in association with Just:: Health Communications

Nurse Prescribers Academy - by Bedrock Healthcare Communications for Janssen UK

PD communicate programme - by Lucid Partners for AbbVie

Talking Haematology: Supporting effective patient communications - by Porter Novelli for Roche

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253