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Supported self-management in IBD

by AbbVie in association with Just:: Health Communications

Summary of work

The NHS is under constant pressure to deliver a high-quality, patient-centric service while maintaining value for money. In this environment, it is necessary to explore new options for delivering care, ensuring the maximum return on investment while adapting to the needs of individual patients. One way of striking this balance is through the implementation of supported self-management (SSM). Although successfully employed in many disciplines across the health service, there is some reluctance to include elements of SSM in patient care plans. This was especially true in gastroenterology, where a combination of factors meant that few patients living with inflammatory bowel disease (IBD) were being given the opportunity to manage their condition in the manner they desired.

Working with a wide range of stakeholders, including patients, policymakers and clinicians, we explored how SSM was implemented in conditions across the NHS. We worked with patients to understand their needs and developed an evidence base in collaboration with clinicians to help them understand the value of SSM in achieving optimal patient outcomes.

Throughout this process we created new advocates at all levels, generating momentum to make SSM a reality for IBD patients in the UK.

Judges comments

This was great work based on a lot of insight and, although not a winner this year, in 2016 this pilot scheme could well be a real contender when there are matured outcomes from the programmes. A very promising submission.

Highly commended


Supported self-management in IBD - by AbbVie in association with Just:: Health Communications

Nurse Prescribers Academy - by Bedrock Healthcare Communications for Janssen UK

PD communicate programme - by Lucid Partners for AbbVie

Talking Haematology: Supporting effective patient communications - by Porter Novelli for Roche

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253