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This little kit saves lives

by Cancer Research UK and Resonant Media

Summary of work

Bowel cancer screening saves lives. Every two years, people aged 60-74 receive a free screening kit from the NHS. This looks for hidden traces of blood in poo samples. It is estimated that bowel cancer screening can cut deaths from the disease by 15%. However overall uptake of the test is low compared to other types of screening, at only 54% and is even lower in more deprived groups and among men. 

Cancer Research UK ran a pilot campaign in London to address the psychosocial barriers to bowel cancer screening head on. Using an innovative product development approach, co-created with the target audience, the pilot campaign increased bowel cancer screening uptake by over 6%.

Judges comments

A really good idea with a solid strategy and an evidence-based approach. The creativity is in the ‘poo testing kit’ with its simplicity and pragmatism to testing - a highly commendable achievement for its desire to innovate.


The greatest team in the world - by Red Consultancy for NHS Blood and Transplant


This little kit saves lives - by Cancer Research UK and Resonant Media

Hepatitis: Think Again - by Ketchum for World Hepatitis Alliance

Category Sponsors

Dr Richard White, MP PhD, Oxford PharmaGenesis - Communiqué Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253