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The Porter Novelli Award for Excellence in Digital Communications – Prescription Products/Patient Health

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My statin status

by Edelman for AstraZeneca

Summary of work

AstraZeneca developed a strategy to drive patient and physician conversation about statin treatment so side effects could be identified and better managed, in some cases by a treatment change. We, in partnership with AstraZeneca and Heart UK, developed My Statin Status, an easy interactive online tool that helps patients assess the potential side effects of their statin treatment and support them in conversation with their physicians about these issues.

Guided through a simple questionnaire, patients answered questions relating to if and how their statin treatment affected their lives. Upon completion, a personalised infographic was created highlighting the answers they provided and allowed them to save and print it, to bring to their next physician appointment.

With this personalised infographic acting as an amalgamated description of their experience, it was hoped that the communication gap between patients and physicians would be narrowed and in turn patients would receive the best treatment for their needs.

Uptake of My Statin Status was met with great user participation, with over 63,000 page views to the My Statin Status website and over 12.1% of visitors producing an infographic with a view to aiding them in conversation during their physician visit.

Judges comments

We really liked the personalisation and empowerment of the individual – this was not a generic campaign! The company looked at the behaviour they wanted to create and had a clear call to action and output. We loved how the work positioned the side effects piece, it looked great and still has room to further improve.



My statin status - by Edelman for AstraZeneca

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Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253