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Kids and diabetes in schools pilot program in India and Brazil

by Havas Life Medicom for Sanofi and International Diabetes Federation

Summary of work

Kids and diabetes in schools pilot program in India and Brazil

By 2040, around 642 million people will have diabetes and the number of children affected by both type 1 and type 2 is increasing all the time. Low and middle income countries are particularly affected.

Schools are key in protecting children with type 1, however, a lack of diabetes knowledge within schools can lead to isolation, stigma and discrimination. Additionally, a lack of education on the importance of healthy lifestyles is a missed opportunity to protect young people from developing type 2.

Recognising this, the KiDS program was created by the IDF and ISPAD in collaboration with Sanofi Diabetes as a globally-led initiative. With the support of local partners, the project was piloted in Delhi, India and Sao Paulo, Brazil to foster a school environment that creates a better understanding of diabetes and supports children with this condition.

KiDS implemented high-quality training in the pilot schools with a high uptake of culturally adapted training materials. Evaluation demonstrated that KiDS increased knowledge, awareness and improved behaviour towards diabetes, including adopting a healthy lifestyle. KiDS improved the quality of care and support for children with diabetes at school including increased openness which helped address misconceptions about diabetes and concerns over discrimination.

Judges' comments

This entry was simply on a completely different scale and stood out from the rest. The work was tangible, comprehensive and real-life-focused – the work at patient level being a real high point. With strong metrics, great evaluation and the ambition to combat challenging hurdles, it demonstrated a true partnership where everyone benefitted – from patient to corporate. We hope it goes further.


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Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

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Tel: +44 (0)1372 414243

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Tel: 01372 414253