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ADHD in practice

by Hayward Medical Communications

Summary of work

Attention deficit hyperactivity disorder (ADHD) is a neurodevelopmental condition characterised by hyperactivity, impulsivity and inattention. Affecting children and adolescents it is increasingly being recognised in adults. Global awareness, recognition and management vary widely, presenting an opportunity to improve sharing of best practice across multidisciplinary teams worldwide.

ADHD in practice (ADHDIP) is a review journal aimed at healthcare professionals involved in ADHD management. The journal is distributed internationally and freely, in print and online in multilanguage formats, with its profile being raised through collaboration with clinical associations and patient organisations.

From 2013 to 2015 overall readership increased, along with the proportion of readers who found it a useful resource, influencing patient care. ADHDIP provides enduring content with readers retaining issues for reference or sharing. Direct searches for ADHDIP increased between 2014 and 2015, indicating improved awareness of the medical education resources available.

Despite its specialist nature, an independent survey showed that ADHDIP is rated at similar levels to traditional psychiatric and paediatric journals, and it is one of the few specialist journals read by both paediatricians and psychiatrists.

Feedback indicates ADHDIP achieved its objectives, improved clinicians’ CPD and enhanced outcomes for children, young people and adults affected by this debilitating condition.

Judges' comments

Really simple but really effective, this well-executed programme reached a huge audience and was much more adaptable than a standard newsletter. It really worked, as seen from the requests for translation into other languages. The use of the editorial board was important to ensure that it stayed relevant to its audience, while making the journal available online via an app really enhanced its reach. It hit the mark across a broad multi-disciplinary audience and proved to be a valuable resource.



ADHD in practice - by Hayward Medical Communications

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Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253