Charity, Patient or Professional Association of the Year

Summary of work

In 2015, The Brain Tumour Charity designed and launched eight groundbreaking support and information animations explaining the symptoms, diagnosis, treatment and effects of brain tumours to children and young adults coming to terms with a diagnosis of their own or a loved one. This project was designed to help the charity work towards its five year goals of doubling survival and halving the harm that brain tumours have on quality of life.

A brain tumour diagnosis is an incredibly isolating and difficult experience, particularly for a child. Previously, no information like this existed for the target age group on this terrifying disease. The animations have had a huge impact on the families the charity supports, offering vital reassurance, information and support.

“Jake helps to normalise things and brings comfort. The animation also makes you, as a parent, feel like you are not alone".

Through this innovative response to a real need and engaging with healthcare professionals and beneficiaries, the charity has ensured it is offering the best possible support and information to those affected by a brain tumour diagnosis, and continues to strengthen and unite the brain tumour community. 

Judges' comments

We liked this approach and the use of the medium, in particular the involvement of a CBBC presenter to appeal to the target audience. It seems like a genuinely innovative approach and was certainly something quite different - which is no mean feat in the crowded world of cancer charities. All in all it was a terrific initiative.