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Roche and the Pipeline Laboratory

by Virgo Health for Roche UK

Summary of work

Roche UK had set itself the goal of becoming an ‘employer of choice’ with an energised, positive culture that would attract and retain the very best people. A strong and diverse pipeline plays a crucial role in this goal; however, research revealed that fewer than 25% of employees felt knowledgeable about the pipeline. There was no internal ‘buzz’ around it. The challenge was to expand employees’ knowledge of - and pride in - Roche’s extensive pipeline, thereby creating ambassadors who would spread the word about the pipeline’s potential and express its value as an asset to Roche.

To help Roche meet this goal, Virgo Health kicked-off an employee engagement programme with a high-impact event, rooted in storytelling and designed in the style of ‘Charlie and the Chocolate factory’, whereby employees could discover the secret ingredients to Roche’s success via a series of ‘chapters’, which created a sense of intrigue. The event had a fast-paced, interactive agenda, featuring keynote presentations, ‘up close’ Q&A sessions, breakout sessions and an emotive cinematic video.

The outcomes far exceeded Roche’s expectations, with levels of knowledge, pride and excitement all significantly raised, including 50-60% increases in levels of understanding about the various aspects of the pipeline.

Judges' comments

We felt this was a robust internal campaign with strong tactical execution tactics and impressive outcomes. We were particularly impressed by the creative ideas shown and the extra bonus of the campaign results being fed into long-term programmes.


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Roche and the Pipeline Laboratory - by Virgo Health for Roche UK

Category Sponsors

Debbie Tuesley - Communiqué Awards Director

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253