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RB Innovation Hack

by Virgo Health for Reckitt Benckiser

Summary of work

RB Innovation Hack

Reckitt Benckiser (RB) set us a challenge with a serious ambition - to help it inspire the world by showing how it could tackle a meaningful health issue. Taking on the task, we successfully placed RB on to the Lions Health 2016 agenda with the first ever R&D-led ‘Innovation Hack’. Partnering with Save the Children, the innovation challenge created ideas to solve the devastating effects of air pollution in India. In just 24 hours, three teams - a mix of RB’s R&D and marketing talent, plus leading external creatives - developed their product concepts, devised marketing launch plans, and considered how their innovations could be rolled-out on an international scale. Their ideas were presented at the Lions Health festival to a panel of industry judges and a live audience.

The campaign achieved 34 pieces of global coverage, an OTS of 222 million and a reach of 680,000 for #RBInnovationHack but, more importantly, the potential to take the winner - a musical instrument to strengthen children’s lungs - to market is now being further explored by RB.

Judges' comments

This stand-out entry was a clear winner. We found it exceptionally creative, which is unusual in such a rigid and process-lead environment and were so impressed by the clear results including compelling external stakeholder feedback. A very savvy entry!

Category Sponsors

Key dates

Entry deadline 10th March 2023
Extended entry deadline 17th March 2023
(additional fee applies)
Judging days 4th, 5th and 19th
May 2023
Awards Ceremony 6th July 2023

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Charlotte Garnade
Tel: 01372 414253