Excellence in Social Media Strategy

Summary of work

The World vs.MS is an ambitious social movement that utilises the power of social media to unite the world in the fight against multiple sclerosis (MS). By sharing the real, everyday challenges faced by those living with the burden of this incurable disease, we set out to not only reveal, but tackle these challenges head on.

Through an intense social media campaign that brought the MS community together with the brightest minds in the innovation industries, inspiring anyone and everyone to think of life-changing ideas.

Over the course of ten months, we made 23,000,000 social impressions, increased Sanofi Genzyme’s social following by 2,000% and tripled their share of voice.

Ideas were submitted from across Europe and we asked the world to vote for the winning one. An idea which is now being turned into a reality with the help of Sanofi Genzyme, Entrepreneurial Spark and a development grant of €100,000. It is an idea that tackles a real, unmet need of those living with MS, and will change their lives forever.

Judges' comments

This was a really clever programme that created partnerships, both in and outside of MS, and delivered tangible outputs. It worked well from a social media and content perspective and was by far the best of the work we saw. There was a lot of polish and a lot of passion put into it and we look forward to seeing what they do in the future with it. The World vs. MS was a mature piece of work and one of the best campaigns we’ve seen – we need more work like this to raise everyone else’s standards.