by Havas Lynx for Novartis
by The King’s Fund
by 90TEN for Gilead
by Havas Lynx for Chugai/Roche
by M&F Health Communications for The Early Years Nutrition Group
by Virgo Health for Bayer
by Havas Lynx for Chugai/Roche
Children with Systemic Juvenile Idiopathic Arthritis no longer have to suffer in silence.
Arthritis is commonly seen as an ‘old person’s disease’. But what most people don’t know, is that young children can get arthritis too.
Systemic Juvenile Idiopathic Arthritis (sJIA) only affects 1,096 children in the UK. As a result there is little public knowledge or awareness of the condition, which has culminated in a lack of understanding about the severity of its symptoms. So much so, that many children are often forced to struggle through their days at school, unable to communicate to teachers or carers just how severe their symptoms are when their condition flares up.
That’s why we created the Ouchieband. These two-tone wristbands allow children with sJIA to discreetly let someone know that they need urgent attention.
To support the Ouchieband, we also designed the UK’s first patient support pack for children with the condition – as the only other materials that existed were aimed at adults. The pack, which introduced a character called Ouchie, empowered them through storytelling and a series of fun activities.
Ouchie is a well thought out campaign to help children often suffering in silence with pain from systemic idiopathic arthritis (sJIA). The Ouchie band is a fantastic means of enabling children to ask for help without being embarrassed, and was supported by lots of creative and well-crafted multimedia materials.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253