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Developing the ‘Women’s Health Hub’ Model

by Incisive Health for Bayer Ltd

Summary of work

The intrauterine system (IUS) and intrauterine device (IUD) provide between them highly effective methods of contraception, emergency contraception, and treatment for heavy menstrual bleeding and a component of hormone replacement therapy. But women’s access to IUS/IUD fitting services has been significantly compromised through funding cuts and fragmented commissioning.

Bayer’s women’s health team identified that some local areas were exploring how new models of primary care could address these challenges, but they were largely working in isolation.

With a view to creating a shared vision, Bayer convened a focus meeting involving four highly engaged experts. Through the meeting, participants developed the outline for a new collaborative ‘Women’s Health Hub’ model. As a result, a policy paper and sample inter-practice referral templates were agreed and widely shared.

A second, bigger meeting was then organised involving 13 experts with an interest in IUS/IUD from all perspectives, including Public Health England and the Faculty of Sexual and Reproductive Health. Attendees were encouraged to interrogate and refine the model, which received widespread approval.

The model is already being used to inform a service redesign in Darlington. If adopted more widely, women around the country will be able to access a critical treatment in women’s healthcare.

Judges' comments

This was a carefully sculpted entry, and the programme was interesting and engaged important stakeholders, which resulted in delivering something practical.

Highly commended

Act on PAH – Improve Patient Outcomes with Early Diagnosis - by NexGen Healthcare Communications for Actelion Pharmaceuticals UK Ltd


ART Perspectives - by emotive. for ViiV Healthcare

Developing the ‘Women’s Health Hub’ Model - by Incisive Health for Bayer Ltd

Comparing Cancer Outcomes to Drive Improvements in Patient Care - by Incisive Health for The Association of the British Pharmaceutical Industry

Category Sponsors

Andrew Binns, Marketing Strategy Consultant – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253