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It's Not You, It's Your Thyroid

by Porter Novelli for Merck

Summary of work

Thyroid disorders are among the most frequent diseases in the world, with about 1.6 billion people at risk and women four to seven times more likely to be affected. Up to 50% of those affected are thought to be unaware. Merck challenged Porter Novelli to help raise awareness of thyroid disorders in women to encourage testing among those displaying symptoms, while positioning Merck as a leader in the field of thyroid disorders.

Our creative theme, ‘It’s not you. It’s your thyroid’, focused on the similarity between the symptoms of thyroid disorders and the effects of a busy lifestyle. We employed a wide-reaching social media campaign, supported by a targeted digital promotion on Facebook, to drive women to the newly created website, where they could research symptoms and causes, and use a symptom-checker tool to assess risk of a thyroid disorder.

Judges' comments

Porter Novelli and Merck have put together a good campaign with solid segmentation and clarity and simplicity of message. The creativity of the promotional materials was appreciated, and these were also well targeted to the audience.


Flo. - by Virgo Health for Bayer

Highly commended

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It's Not You, It's Your Thyroid - by Porter Novelli for Merck

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Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253