by MSL For Merck
by Cuttsy+Cuttsy
by EFPIA – European Federation of Pharmaceutical Industries and Associations
by integrated medhealth communication (imc) for AstraZeneca
by MSL For Merck
#MakingSchistory: Celebrating the 10-year Anniversary of Merck’s Medicine Donation Program
For ten years Merck has been donating the treatment for schistosomiasis in sub-Saharan Africa, providing over 500 million free tablets to more than 100 million children.
Merck wanted to celebrate the ten-year anniversary of the donation programme and increase the disease’s share of voice. So we created #MakingSchistory – a platform that is unique, creative, easy to spell, say and share to engage stakeholders in vital conversations. The best way to ensure cut-through would be with a strong, clear visual that brought the focus onto schistosomiasis. We floated a 25m long yellow schistosomiasis worm emblazoned with #MakingSchistory on Lake Geneva during the WHO NTD Summit. Lastly, we published a report, The People #MakingSchistory: The Global Fight Against Schistosomiasis giving a voice to those involved in the fight for elimination.
During the campaign, schistosomiasis had the highest SOV during the summit, #MakingSchistory was independently used by the WHO and Médecins Sans Frontières, and coverage was secured in The Guardian, BBC World Service and the British Medical Journal.
“It’s a strong commitment, not only for the elimination of schistosomiasis, but also as a strong and responsible partner in Global Health.” Belén Garijo, Member of the Executive Board of Merck & CEO Healthcare.
The entry from Merck and MSL was a strongly reactive, professional and integrated campaign with good goals. The judges praised the campaign's creativity, noting how the inflatable worm helped connect with a broad audience enabling them to understand a little-known disease and how it was refreshingly different from the kinds of communications the industry usually uses. They were impressed by the amount of third-party stakeholders brought on. The judges praised the donation programme itself and how the company is clearly committed to it for the long-term.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Charlotte Garnade
Email: cgarnade@pmlive.com
Tel: 01372 414253