Highly Commended
The Early Years Nutrition Partnership
Summary of work
The EYN Partnership is an independent social enterprise providing bespoke and tailored support for early years’ settings. Central to the communications programme was a content strategy disseminated through multiple communications channels, which drew on the expertise of nutritionists it employed, Board members and guest academics. This was balanced by content that was ‘light-touch’ and designed to inform and entertain. PR outreach was highly targeted with features in local areas where EYNP was becoming operational, and relationships with key sector publications initially based around supplements and advertorials, which evolved into editorial, profile opportunities and social media support. The communications programme was given an end of year boost with the development of The Healthy Eating Song in partnership with an actor well known from the CBeebies preschool channel, supported by impressive social media promotion. Given the strong political interest in childhood obesity, and the requirement for stakeholder support the communications programme was underlaid with thoughtful and considered political and stakeholder engagement to secure support from key influencers in the area.
Judges’ comments
M&F Health Communications and the EYN Partnership put together a creative and well-integrated campaign. There was excellent feedback and they were able to clearly outline the market and the competitive/political pressures that prevailed.
