Excellence in Communication of Survey or Market Research Data

Summary of work

Anecdotal cases and discussions with leading doctors, suggested the persistent redness and bumps of rosacea have a deep, and often hidden, physical and emotional impact that seriously affects patients' lives. Hidden symptoms like stinging and feelings of low self-worth are prevalent but significantly under- recognised by doctors who rarely aspire to treat people to 'clear' (IGA 0). In fact, at the start of 2018, only 12% of physicians stated they were aiming to clear patients of all symptoms.

Galderma, the leader in rosacea care, set out to provide doctors with evidence about the hidden effects of rosacea and the significant physical, social and emotional benefits of helping patients reach clear. The objective was to increase the percentage of doctors aiming to get patients to clear and relieve the burden of rosacea on patients' lives.

Kantar Health embarked on a 2-phase global survey, including a qualitative and quantitative phase with 710 patients and 554 HCPs. The key survey data was crafted into a report in collaboration with 15 KOLs, then available on a dedicated BMJ hosted webpage. Awareness of the report was generated through a global and local multichannel PR and digital advertising campaign targeting HCPs and patients, and congress activities.

Judges' comments

The campaign was built on extremely thorough insights and supported by a strong communications programme, which ultimately resulted in a shift of mindset. The team deployed great tactics while effectively leveraging the data that was gathered to deploy through social channels. A truly great solid programme.