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Excellence in Communication Through Creative Execution

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See Below

by Havas Lynx for Sanofi Genzyme Regeneron

Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. This congress is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new; something different, something special. But it also needed to deliver results; it needed to engage the target audience and motivate them to change their thinking. The very essence of creativity. What we produced exceeded even our expectations. Our See Below campaign took creative excellence to a new level.

Judges' comments

In a sea of ordinary conference stands, the See Below campaign really stands out. It was able to grab people from the minute they walked out of the Metro to the congress. It felt different, new and fresh and it also succeeded in achieving long term engagement, an outstanding project.

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Category Sponsors

Catherine Devaney, WE Communications – Communiqué Awards Judge

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253