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Excellence in Communication Through Creative Execution

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Winner

See Below

by Havas Lynx for Sanofi Genzyme Regeneron


Summary of work

See Below

We were asked to produce a stand-out experience at the EADV 2018 congress in Paris for dermatologists, to launch the first atopic dermatitis biologic to treat the cause and not the symptoms. This congress is a hotbed of creativity and innovative thinking. So, our idea needed to stand out from the crowd; it needed to disrupt current thinking; it needed to be something new; something different, something special. But it also needed to deliver results; it needed to engage the target audience and motivate them to change their thinking. The very essence of creativity. What we produced exceeded even our expectations. Our See Below campaign took creative excellence to a new level.

Judges' comments

In a sea of ordinary conference stands, the See Below campaign really stands out. It was able to grab people from the minute they walked out of the Metro to the congress. It felt different, new and fresh and it also succeeded in achieving long term engagement, an outstanding project.


Highly commended

HIV is: Just a Part of Me - by Four Health for Gilead Science Europe


Finalists

SOOLANTRA®: Time to Surface - by Havas Life Medicom for Galderma

You vs. Train - by Pegasus for Network Rail, British Transport Police & the Wider Rail Industry

Driving Awareness with the Dementia Strikes Children Too Campaign - by Portland PR for BioMarin


Category Sponsors

Jon Pike, Mearns & Pike - Communiqué 2020 winner

Key dates

Entry deadline 11 March 2021
Extended entry deadline 18 March 2021
(additional fee applies)
Judging days May 2021
Awards Ceremony 1st September 2021

Contact information:

For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243