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Excellence in Communications via a Live Event or Stand-Alone Activity

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Excellence in Dermatology: Working Together for Positive Patient Outcomes

by 90TEN for Novartis

Summary of work

Psoriasis is a multifaceted, systemic disease that often presents in complicated-to treat patients with underlying co-morbidities. In the UK, market research revealed that dermatology HCPs were working in isolation, failing to identify patients’ other conditions and appropriately refer them onto specialists. There was therefore a real need for better communication between the multidisciplinary team (MDT) to treat the ‘complete patient’ and improve their lives.

In 2018, Novartis ran the Excellence in Dermatology meeting, an event that bought together key MDT stakeholders in psoriasis, with the aim of providing a platform to discuss and debate different perspectives, whilst learning from each other’s experiences. A live act and immersive ‘Meet the Expert’ sessions were used to create an engaging, personalised and memorable experience for the attendees. Following the meeting, 100% of delegates strongly agreed or agreed that they felt more confident in applying techniques to improve collaboration with their peers from other disciplines in their daily work. This newfound confidence led to increased requests to Novartis from clinical centres for support with setting up joint rheumatology-dermatology clinics. Increased collaboration will improve care of the ‘complete’ psoriasis patient and ultimately change lives for the better.

Judges' comments

This immersive yet intimate event made for an emotional meeting and truly made a difference to those attending. The cross-collaborative, multi-disciplinary approach allowed for a powerful yet creative event to take place.


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Excellence in Dermatology: Working Together for Positive Patient Outcomes - by 90TEN for Novartis

Category Sponsors

Annabelle Sandeman, Huntsworth Group – Co-chair Communiqué Awards

Key dates

Entry deadline 11 March 2022
Extended entry deadline 18 March 2022
(additional fee applies)
Judging days May 2022
Awards Ceremony 7th July 2022

Contact information:

For sponsorship opportunities:
Sales Team
Tel: +44 (0)1372 414200

General event enquiries:
Debbie Tuesley
Tel: +44 (0)1372 414243

Entry and dinner booking enquiries:
Saoirse Meenaghan
Tel: 01372 414253