by Virgo Health and Oi Ltd for Bayer
by Ogilvy Health for Boehringer Ingelheim
by Hanover Communications for Roche Chugai
by The Clarion Portfolio for Novartis Pharmaceuticals UK & The National Ankylosing Spondylitis Society (NASS)
by Virgo Health and Oi Ltd for Bayer
Tackle TD
Testosterone deficiency affects around one million British men, but symptoms like fatigue are often ignored, just 8% seek treatment. We needed to drive awareness among men over 50, a group that notoriously avoids medical professionals particularly for ‘sensitive’ conditions. We signed football star Harry Redknapp for a tongue-in-cheek video giving his lacklustre team the half-time hairdryer treatment while highlighting TD symptoms. The campaign scored BIG; targeted social assets were viewed over 400,000 times, driving thousands to a bespoke symptom checker with 13% then visiting their doctor to seek help.
Tackle TD is a beautifully executed campaign which succeeded in raising awareness of the condition in its target audience. Great creativity and humour used to produce strong reach, engagement and impact.
Entry deadline | 10th March 2023 |
Extended entry deadline | 17th March 2023 (additional fee applies) |
Judging days | 4th, 5th and 19th May 2023 |
Awards Ceremony | 6th July 2023 |
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