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Winner

Tackle TD

by Virgo Health and Oi Ltd for Bayer


Summary of work

Tackle TD

Testosterone deficiency affects around one million British men, but symptoms like fatigue are often ignored, just 8% seek treatment. We needed to drive awareness among men over 50, a group that notoriously avoids medical professionals particularly for ‘sensitive’ conditions. We signed football star Harry Redknapp for a tongue-in-cheek video giving his lacklustre team the half-time hairdryer treatment while highlighting TD symptoms. The campaign scored BIG; targeted social assets were viewed over 400,000 times, driving thousands to a bespoke symptom checker with 13% then visiting their doctor to seek help.

Judges' comments

Tackle TD is a beautifully executed campaign which succeeded in raising awareness of the condition in its target audience. Great creativity and humour used to produce strong reach, engagement and impact.


Highly commended

IPF – Why Wait? - by Ogilvy Health for Boehringer Ingelheim


Finalists

LADbible Campaign - by Hanover Communications for Roche Chugai

‘Shape Your AS Future’ Campaign - by The Clarion Portfolio for Novartis Pharmaceuticals UK & The National Ankylosing Spondylitis Society (NASS)


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