by Vivid – A Lucid Group Company for Sanofi Genzyme
by Say Communications for Danone Nutricia
by Cancer Research UK
by dna Communications for Celgene International
by dna Communications for Celgene International
Psoriatic arthritis is a heterogeneous condition that involves up to six core domains, which can worsen the disease burden. However, when treating psoriatic arthritis, rheumatologists may focus more on joint inflammation.
Six Domains: One Disease is a campaign designed to educate rheumatologists about the six core domains of psoriatic arthritis and mobilise them to assess all six domains when treating patients, with the ultimate goal of better aligning the dialogue between physicians and patients.
To achieve this, we collaborated with leading rheumatologists to identify knowledge gaps amongst rheumatologists. We then developed evidence-based educational content that addressed their specific needs, enhancing it with compelling creative. We also created a downloadable bespoke clinical tool to encourage the application of new learnings into clinical practice.
We used traditional educational and scientific channels, as well as digital and social to reach and engage our intended audience.
The campaign led to strong engagement with the educational content, exceeding its target objectives. One in three rheumatologists were aware of the campaign and more than half demonstrated a strong recall and belief in the campaign’s messages. Importantly, 46% of rheumatologists indicated that the greater clarity about the disease’s six domains would likely impact their prescribing decisions.
Six Domains: One Disease was well-written, comprehensive and had good outcomes across all channels. It was really creative and reached a lot people.
Debbie Tuesley - Communiqué Awards Director
Entry deadline | 11 March 2022 |
Extended entry deadline | 18 March 2022 (additional fee applies) |
Judging days | May 2022 |
Awards Ceremony | 7th July 2022 |
For sponsorship opportunities:
Sales Team
sales@pmlive.com
Tel: +44 (0)1372 414200
General event enquiries:
Debbie Tuesley
dtuesley@pmlive.com
Tel: +44 (0)1372 414243
Entry and dinner booking enquiries:
Saoirse Meenaghan
Email: smeenaghan@pmlive.com
Tel: 01372 414253